Go-live date: May 4 vs May 16
May 4 is the current target. Timeline is tight given 3 days out (4/22–24) and volume of Gerber content dependencies. May 16 gives a cleaner build week and lets the ribbon cutting serve as first post-launch content instead of a launch pressure point.
Metricool — social scheduling tool
~$20/mo platform for planning across Facebook, Instagram, LinkedIn, TikTok with unified analytics. Deferred until post-launch. Sarah to revisit after go-live.
LinkedIn page ownership
Gerber has an existing LinkedIn page; current admin unknown. Worth claiming and activating for brand-building, especially equipment/technology posts targeting commercial clients.
Beaver Island equipment move
Potential high-interest content project — crew staying on the island for a job. Client hasn't confirmed timing. Bill to follow up with Corey. May split content costs with client.
Nate Green social strategy
Nate is private — no client locations, routes, or job details. Agreed approach: equipment/fleet content only (e.g., Trucking Tuesday). Runs under Gerber account, not a separate page.
Aggregates / materials as a business line
No loader in town currently. Saturday-only delivery, 3–5 day lead time. Decision: list materials on hand on website but do not promote as on-demand or general hauling. Copy to set expectations on minimums and lead times.
Featured employee / birthday posts
Raised as social content idea. Both Jamie and Bill noted discomfort with employee photos. Agreed: optional, name-only if preferred, no pressure. Fleet and equipment content is the safer default.
Big B franchise project
Upcoming concrete foundations job. Owner self-GCing, causing delays. Timeline uncertain. Blue Eye to be pinned down for coverage once timeline firms. Mid-tier photography package (~$1,250–2,500) discussed.
Norton Shores project
Active overnight job. Cannot disclose client or photograph. Flagged as an example of the recurring challenge: major work that can't be documented publicly.
LinkedIn page ownership
Gerber has an existing LinkedIn page; current admin unknown. Worth claiming and activating for brand-building, especially equipment/technology posts targeting commercial clients.
AI-generated content (competitor)
Bill noted a competitor using AI imagery for Facebook. No action — Gerber strategy will use real photos and authentic storytelling.